Plot the timing of your book promotion according to where you are in the writing process with this interactive book marketing timeline.

Why do you need a book marketing strategy before you’ve even finished writing your fiction novel?

Because planning your book promotion in advance is the key to a successful book launch.

And waiting until your manuscript is finished might not give you enough time to build an audience and create the snowball effect of excitement that leads to more book sales.

This interactive timeline will help you balance the writing process with the marketing process so you know exactly when you’re ready for each step.

It will also help you create the 3 things every successful book launch has:

๐Ÿ”ฅ an active fan base who preorders your book,

๐Ÿ”ฅ lots of reviews being published during launch week,

๐Ÿ”ฅ and overall online buzz and excitement that leads to more sales.

It doesn’t matter if you indie publish or work with a traditional publisher, you still need to generate excitement for your book and grow your fan base.

This book promotion & marketing timeline will help you nail each of those milestones by giving you enough time to prepare what’s needed so you still have time to write (and sleep and eat!)

You’ll be able to clearly and easily align your marketing efforts to where you are in the writing process so you can take it one step at a time and not get overwhelmed.

Found this timeline too late? Don’t know what to do for a book that’s just about to launch? There’s still hope! Get in touch and we’ll help you build a lot of this “overnight.”

Links for each section coming soon!

The ultimate writing & book promotion timeline to help you sell more books!

Early writing stages ~ 2 years before self-publishing or shopping around to agents

Writing Goals

Developing plot, characters, world building, story structure
Character development & world building, improving writing skills

Marketing Goals

Use Twitter to network with other writers, join the writing community, improve your writing skills, and make a name for yourself as a writer
Use Pinterest boards to help you explore character development & world building; find great blog posts to improve your writing.

Middle writing stages ~ 1 year before self-publishing or shopping around to agents

Writing Goals

75% or story is written, filling in details, finishing first draft

Marketing Goals

Use Instagram & Facebook to engage with book reviewers in your genre and grow your fan base
Create your author website with dedicated book page and about me page

Publishing choice ~ 6 months before manuscript is finished, decide: self publish or work with agent & publishing house

Self Publish

Find and work with beta readers
Hire an editor (do NOT skip this part!) and do the rewrites needed
Decide where you will publish and either learn how to format it for that platform or hire someone to format it for you
Decide what month will be best for releasing your book. Hire a marketing team or plan your 6-month marketing strategy to prepare for launch week

Traditional publish

Find and work with beta readers
Hire an editor (do NOT skip this part) and do the rewrites needed or enter RevPit to work with one of their editors
Use Twitter to network with agents, learn what they're looking for, get on their radar
Focus on growing an engaged fan base so that publishers can see the value of buying your book, knowing that people are already lined up to buy it

EVERYTHING below here can be handled by the
Ink & Blood marketing team if you'd rather
hand it over to the experts.

Click to get in touch

6 months before release date

Promotion

Add a press kit to your site for book reviewers and other industry pros
Add a page to your site with ready-made content your launch team can use to promote your book (this content needs to be DIFFERENT than what's in your press kit)
Send query letters to your list of book reviewers with links to an ARC
Plan your launch week
Send query letters to media ~ podcasters, interviewers, book stores, venues, etc.
Start planning your book tour, whether virtual or physical. Book venues at least 3-4 months in advance for the 2-3 weeks after your release date.

Marketing

Hire a marketing team to help you create a successful strategy for launch week so you don't miss any important opportunities
Write (or hire us to write) your book hook and blurb.
Create your optimized book page and Author page on Amazon and GoodReads
Step up your fan base game on Instagram, Facebook, and Twitter
Share reviews from beta readers, editor, etc. on social media
Take the spoilers out of your Pinterest boards and share them with fans
Create a bonus for fans who preorder and set up an email list tool to collect emails in return for bonus

3 months before release date

Promotion

Continue following up with your list of book reviewers, make sure reviews are on schedule for launch week or before
Gather a launch team and create a way to communicate with them
Plan your own rest and recharge schedule to stay healthy before, during, and after launch week

Marketing

Publish quotes from early book reviews on your social media
Publish cover reveal dates on your social media
Publish pre-order bonus on your social media and website

1 month before release date

Promotion

Ask book reviewers when and where their reviews will be published (concrete dates mean they're on schedule and there won't be any surprises)
Follow up with your launch team and make sure everyone is ready and knows what's expected of them
Get lots of sleep, water, good food, and exercise to stay healthy before, during, and after launch week

Marketing

Publish quotes from early book reviews on your social media
Email your list with something that will get them excited for launch day
Post a countdown post each day for the 7 days before your book is released
Post at least one video per week on FB and/or IG for the 4 weeks prior and 2 weeks after your release date. Live videos are best.

The first few weeks after your release date

Promotion

Start promoting your book tour, either physical or virtual. Let people know where they can find you and/or signed copies.
Thank your launch team and maybe send them a bonus like an Amazon gift card or something extra to show your appreciation for going above and beyond.
Get lots of sleep, water, good food, and exercise to stay healthy before, during, and after launch week

Marketing

Publicly thank people for the book reviews they published, the artwork they provided, and anyone else who helped you with this launch.
Continue publishing quotes from early book reviews on your social media
Encourage your followers to post pix of them holding the book, showing the cover and then share those pix on your social media
Email your list to thank them for their support and give them an idea of what to expect next (give them a reason to stay on your list)
Share posts from people who are talking about your book; join conversations about the book on social media; be part of the community, mingle.
Post content on social media that makes your fans & readers feel like they're now part of a special club because they read the book. Post things that only they would get and makes others want to read your book so they'll get it too.